In a world of digital ads and email overload, a physical marketing piece like a postcard is more desirable to your potential customers. A study by Mail Shark shows that holding a physical mailing triggers desirability and engagement in parts of the brain that control motivational responses.
Using physical marketing materials is one of the most effective ways to connect with your audience and encourage them to take action. It is also a great way to build brand recognition and increase your company’s visibility.
We can design and produce all types of custom printed marketing materials, including blueprints, brochures, calendars, vehicle wraps, canvas prints, door hangers, flyers, postcards, business cards, stationary, posters, trade show displays and yard signs. Value-added logo and marketing material design services are available as well.
We can help your local Charlotte business reach a wider audience through Every Door Direct Mail (EDDM). EDDM allows you to send saturation mailings by zip code, allowing you to target your desired audience. It is ideal for announcing grand openings or re-openings, sharing special offers and promotions, or introducing new products or services to your local community. Our commercial printing experts will assist you in planning a successful campaign that includes digital channels and targeted local mailings.
A modern marketing strategy isn’t complete without incorporating direct mail. It’s proven that physical marketing creates a lasting brand impression in the minds of your customers and can lead to conversions. A recent study found that 56% of people feel that a branded piece of mail increases their desirability and trustworthiness towards the brand (Mail Shark).
Unlike digital ads, direct mail doesn’t compete with other content in a person’s news feed or get lost in their email inbox. It also helps your business stand out against the competition with its tangible nature and personalized message.
Choose from many mail format design styles including folds, die-cuts, stocks, large sizes, finishes and more. We’ll help you choose the best mailing option for your campaign. Envelopes are old-school and most people associate them with junk mail and bills – they’re usually just tossed aside. Postcards are newer and engage the recipient more because they’re something to hold.
EDDM, Every Door Direct Mail, from USPS is a great way to promote your business to your local area. It allows you to target a specific neighborhood and saturation mailings for a discounted postage rate. It’s perfect for announcing a grand opening or re-opening, sharing a special promotion and more.